منابع مشابه
Personalization and Customization Technologies
The article presents a survey of personalization and customization technologies. It starts with an analysis of user profiling and explains how user profiles can be used for generating personalized products and services. The article explains some standard personalization techniques such as rule-based filtering, collaborative filtering, and content-based filtering. Web usage mining is also explai...
متن کاملCustomization and personalization in the Internet economy
personalize radio stations. The main data sources of the case study are three interviews, which are analyzed by applying the technique of pattern matching. The results show that some hypotheses are supported by the empirical data, and some are not. The case studies show that companies should follow a mass customization strategy where consumers are involved early in the design and fabrication pr...
متن کاملHandbook of Research in Mass Customization and Personalization
This book is the third in a series of publications that present the latest advancements in research on mass customization and personalization. Starting with Tseng & Piller (2003) and continuing with Piller, Reichwald & Tseng (2006), we again could collect the thinking of some of the leading scholars and practitioners in the field. In comparison to the previous editions, this is the most compreh...
متن کاملThe Customer Centric Enterprise: Advances in Mass Customization and Personalization
Preface: All yours " All yours − mass customization transforms manufacturing in the 21st century, " wrote The Economist in a 2001 feature article. Enterprises in all branches of industry are being required to become more customer centric, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Mass Customization and Personalization are strategi...
متن کاملPersonalization vs. Customization: Which Is More Effective in E-Services?
More flexible and agile Information Technology (IT) architecture is needed by a firm to respond to dynamic and competitive business environments. Web Service, which is defined as a software construct that exposes business functionality over the Internet, is considered to be the next vision to provide not only new IT architecture and strategies for enterprises, but also a technological basis for...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2020
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2020.030